Marketing Marc Ecko gives 20 percent lifetime discount in exchange for tattoo ‘ad’ Talk about branding yourself. Marc Ecko offers consumers who ink the fashion label’s signature rhino on themselves 20 percent off all future purchases. By Alan PearcyApril 4, 2011 SHARE That’s what the fashion designer is offering to anyone who tattoos the retailer’s rhino logo or shears on themselves. According to the Ecko website, the ultimate brand enthusiasts can ink either of the two designs on their bods, as well as customize it with color, scenery, etc., so long as the logo remains intact. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.