Marketers offer fresh content and freebies for first day of spring

Ice cream cones and lists of places to walk and enjoy the air (whether or not it’s cold) top the list of brand managers’ efforts to embrace the holiday and entice consumers.

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They might get snow instead of showers for people’s flowers—but many brand managers are celebrating the first day of spring.

As marketers gear up to attract eyeballs on March 20, a few chains—noticeably Dairy Queen and Rita’s Italian Ice—are giving away free stuff.

Dairy Queen is offering small cones:

I am #FreeConeDay. Coming to your DQ this Tuesday, March 20th. Come catch some summer sun on the first day of spring with one free small vanilla cone.

— Dairy Queen (@DairyQueen) March 18, 2018

USA Today reported:

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