Marketers score big during NCAA Tournament

The championship game, climaxing a turbulent college basketball season, featured lopsided action on the court, sassy ads and plenty of shining messaging moments.

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Villanova romped to victory in the championship game Monday night, but the NCAA itself was arguably the basketball tournament’s biggest winner.

Despite a season clouded by scandaland a rising outcry over massive profits generated by the talents of unpaid student athletes—this year’s NCAA Men’s Basketball Tournament was a smashing success. There were stunning upsets, Cinderella stories, thrilling finishes, admirable examples of losing with class and, of course, Sister Jean.

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