Marketers score big during NCAA Tournament
The championship game, climaxing a turbulent college basketball season, featured lopsided action on the court, sassy ads and plenty of shining messaging moments.
Villanova romped to victory in the championship game Monday night, but the NCAA itself was arguably the basketball tournament’s biggest winner.
Despite a season clouded by scandal—and a rising outcry over massive profits generated by the talents of unpaid student athletes—this year’s NCAA Men’s Basketball Tournament was a smashing success. There were stunning upsets, Cinderella stories, thrilling finishes, admirable examples of losing with class and, of course, Sister Jean.
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