Marketing Marketing associate with Liftopia Why start at the bottom when you’ve got a ticket to the top? By Alan PearcyMay 21, 2012 SHARE Ragan Insider Premium Content Stupid gravity. The basic principle behind Newton’s law of universal gravitation is about keeping us grounded, but the folks at Liftopia are more concerned with whole going up part. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.