Marketing chiefs in U.K. lack faith in PR’s social media capabilities

A survey of 250 marketing directors and heads of marketing by Wildfire PR produced some relatively staggering results, most of which demonstrated a lack of confidence from marketing chiefs on who should control in-house social media. While less than one-third thought their PR teams should oversee social media efforts, approximately one in five thought the same power should rest with an internal IT department. “Twitter is not just about putting out ads, it is about building relationships,” Rob Dyson…

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