Marketing to bored men: New Playboy website (may be) SFW

“A jukebox version of cool.” That’s how Jimmy Jellinek, Playboy ‘s editorial director, describes TheSmokingJacket.com . It’s the new “cleaned up” version of Playboy that was launched on Tuesday. Jellinek claims the site will be safe to browse at work so men don’t have to throw themselves over the computer screen when the boss walks by (sounds almost like junior high school). Sorry, folks, the site won’t contain any nudity. “Instead, it’ll rely on humo…

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