Marketing Marketing to women: An infographic muddles its message A U.K. firm conveys why women are such a key target demographic for marketers. Unfortunately, its wording undermines its intent. By Kevin Allen@kevin_j_allenOct. 29, 2013 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.