Marriott and Hilton announce cancellation fees

Following in the footsteps of several airlines, a few hotel chains have started to penalize last-minute changes to reservations. Is this a smart PR move?

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Both recently announced plans to boost revenue through fees by making it costlier to cancel bookings at the last minute.

While Marriott hasn’t commented on the changes, Hilton issued a statement to the New York Times:

We’re making this change so we can provide you with a more consistent booking process and make more rooms available for when you need last-minute travel accommodations.

From a PR standpoint, yes—these companies will have a barrage of negative reactions in social media when people find out that they’ll be getting docked with hefty cancellation fees.

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