Marshalls’ apology to mom doesn’t stop breastfeeding protest

The employee’s action resulted in some negative PR for the retailer after the customer’s post went viral.

“What a way to treat breastfeeding customers,” Karina Gomez wrote on Facebook, “shaming them for breastfeeding, making them feel embarrassed that you need to feed your child. I am angry, upset, but more so humiliated. My rights have been violated.”

Despite Marshalls’ apology within the Facebook thread, and even though the brand insisted that it has “a breastfeeding policy in place which instructs [employees] to allow customers to breastfeed as they choose within stores,” a group of moms staged a “nurse-in” at the Portland-area store in question.

“They need to train their employees. I think all retail, restaurants, they need to be more aware of how to approach situations like this, and be more appropriate,” nurse-in organizer Julianna Gjerman told the local NBC affiliate.