Marvel launches insider program to reward devoted fans

Comic book nerds can rejoice: The company is offering rewards for interacting with them—and stands to gain a treasure trove of data in the process.

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Marvel Comics has teamed up with CrowdTwist to offer a “Marvel Insider” program to reward the brand’s passionate fan base for the things they’re probably already doing. Insiders can earn points by interacting with the brand on its social channels, visiting, watching trailers for the latest Marvel movie sequel and more.

How can members use their hard-earned points? They’re spent on items that only a true Marvel fan could appreciate: limited edition comics, fan packs and access to exclusive Marvel events.

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Peter Phillips, Marvel’s executive vice president and general manager of Interactive & Distribution, said the following in a statement:

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