Media Relations Mashable editor offers tips for pitching the site The same person who shared the PR phrases that annoy her offers advice for seeing your story on the popular website. By Kevin Allen@kevin_j_allenApril 1, 2011 SHARE Mashable associate editor Erica Swallow—who recently blogged about annoying PR phrases—offered tips for pitching the site to prTini blogger Heather Whaling. Not surprising, Swallow’s tips for pitching Mashable were fairly universal. Here are some highlights: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.