Matt Cutts, chief of Google’s webspam team, may be the most feared man on the Web. Thanks to a recent story in The New York Times about J.C. Penney’s backdoor scheming to boost its search results, Cutts is developing quite a reputation among people in the social media world, a reputation he’s cultivated for some time with search engine optimization players.
He boasts more than 92,000 Twitter followers, and his blog is required reading for anyone looking to compete in the digital sphere. And, if you try to cheat the system, he will drop you faster than an AT&T phone call made with three bars.
For Google, he’s the ideal mouthpiece in its effort to address the problem of companies trying to game Google searches.
Here, The New York Times offers its description of Cutts: