Facing stiff competition from surging competitor Hasbro, Mattel introduced a new line of Barbie and Ken dolls. The additions, called “Fashionistas,” represent a diversity that hasn’t always been present for the iconic figures.
Here’s how Mattel introduced them to the world on social media:
— Mattel (@Mattel) June 20, 2017
Last year, the company introduced new Barbie dolls that represented a variety of new body types and hairstyles. Now, children can choose from Ken dolls with man buns, corn rows or even an Ira Glass lookalike.
This represents the first time Ken has seen major variations in his look: