Marketing Mattel launches ‘Entrepreneur Barbie’ to build girls’ business aspirations The newest version of the iconic doll was ‘created in hopes of inspiring girls to dream bigger,’ according to the company, which has partnered with women-in-business organizations on it. By Kevin Allen@kevin_j_allenJune 24, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.