Mattel unveils first Barbie to wear a hijab

The doll, made in Olympic fencer Ibtihaji Muhammad’s likeness, is another step in the toy company’s effort to appeal to more consumers through diversity.

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Barbie is going where no Mattel doll has gone before.

Mattel recently unveiled the 10th doll in its “Shero” collection, which it modeled after Olympic fencer Ibtihaji Muhammad. Muhammad made history last year when she became the first member of a United States Olympic team to compete wearing a hijab, and Mattel is emulating the athlete with its first Barbie to wear the Islamic head scarf.

The collection represents “female heroes who inspire girls by breaking boundaries and expanding possibilities for women everywhere.”

We are so excited to honor @IbtihajMuhammad with a one-of-a-kind #Barbie doll! Ibtihaj continues to inspire women and girls everywhere to break boundaries. #Shero #YouCanBeAnything #GlamourWOTY

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