Video can be a valuable strategic tool in your communications kit, but health care organizations must take care to handle it appropriately.
HIPAA requirements, patient safety and other issues can complicate your use of video, leading to major legal problems.
You and your staff should be aware of the opportunities that video offers to communicate with staff internally, reach out to patients and market what your hospitals have to offer.
As the 522 Productions website notes:
Of all video marketing tactics, companies in the healthcare industry find the creation of informative videos, such as disease and disorder guides, useful for patients. From conducting interviews with medical specialists to providing an eye-catching introduction to common diseases and conditions, healthcare videos offer viewers useful information while increasing brand awareness and confidence. According to Google Think, approximately 1 in 8 patients use online video to research hospitals, health insurance, and health information.
Here’s what should be on your radar screen as you think about video:
Internally: Staff communication
Tags: Hospital PR