Respondents to a recent Ragan survey shared their evaluation of their crisis response, how they’re preparing for 2021 and what has employees worried.
Find a natural extension of your current offering and make sure to invest in online marketing and adjust your website.
A health care comms expert shares lessons learned from a campaign to support mental health during the pandemic.
Caring for your fellow human beings is also what happens when you put the consumer first.
The Robert Wood Johnson Foundation created an engagement program to help address the everyday lives of nurses and help tell their stories. At its heart is a podcast featuring real stories from the front lines.
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work.
A campaign in Texas offers lessons in how public health authorities can work with social media celebrities to encourage safety and wellness during the ongoing pandemic.
Also: Brand managers gear up for #NationalCoffee Day, PR budgets are down and content marketing gets organizations’ focus, WebMD stokes ire with chai latte recipe, and more.
A new report provides practical answers to common industry challenges—and offers lessons from applicable case studies.
Be sensitive, learn the rules and lingo, and focus on patients.
Also: Course Hero’s contest embraces the future, how video content and D&I efforts can affect your bottom line, Miller Lite adjusts to ‘International Beer Day,’ and more.
The organization has turned to Hill+Knowlton Strategies to deliver life-saving messages around the world, but what’s the role of PR at this late stage?
Community Health Charities took its annual health challenge online in hopes of creating community and driving wellness for workers during the pandemic.
Candid conversations about diversity and inclusion go beyond a statement of support for racial equality in the wake of George Floyd’s death.
How are health institutions reaching out during this pandemic? Here’s what is working and what trends should be observed.
