The Robert Wood Johnson Foundation created an engagement program to help address the everyday lives of nurses and help tell their stories. At its heart is a podcast featuring real stories from the front lines.
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work.
A campaign in Texas offers lessons in how public health authorities can work with social media celebrities to encourage safety and wellness during the ongoing pandemic.
Also: Brand managers gear up for #NationalCoffee Day, PR budgets are down and content marketing gets organizations’ focus, WebMD stokes ire with chai latte recipe, and more.
A new report provides practical answers to common industry challenges—and offers lessons from applicable case studies.
Be sensitive, learn the rules and lingo, and focus on patients.
Also: Course Hero’s contest embraces the future, how video content and D&I efforts can affect your bottom line, Miller Lite adjusts to ‘International Beer Day,’ and more.
The organization has turned to Hill+Knowlton Strategies to deliver life-saving messages around the world, but what’s the role of PR at this late stage?
Community Health Charities took its annual health challenge online in hopes of creating community and driving wellness for workers during the pandemic.
Candid conversations about diversity and inclusion go beyond a statement of support for racial equality in the wake of George Floyd’s death.
How are health institutions reaching out during this pandemic? Here’s what is working and what trends should be observed.
This extended period of disruption is the perfect time to audit, edit and augment how we approach work. Try these small changes to heighten awareness and maximize productivity.
Follow this expert advice to maintain and sharpen your mind and well-being for our new frontiers ahead.
The pandemic has many organizations looking to craft messaging about health and safety, but what messages are appropriate and relevant for audiences? Here’s some expert guidance.
As health care providers try to serve audiences from a distance, here are some key ways to help skeptical consumers see the benefits of telemedicine.
