It’s part of the “This Is Breakthrough” campaign, showcasing work within its institutions. It has also won first place in the Video (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.
The brand known for its tourism guidebooks is partnering with Healthline Media to offer travelers essential information as vacationers overcome pandemic fears.
The company partnered with agency MikeWorldWide to build buzz before the event and continue its success afterward. They’ve won Grand Prize: Health Care PR and Marketing Campaign of the Year in Ragan’s PR Daily Awards.
AstraZeneca and agency Zeno Group highlighted the voices of not only AZ’s leadership but leaders from the whole oncology world. This won the Thought Leadership Campaign (Health Care PR and Marketing) category in Ragan’s PR Daily Awards.
AstraZeneca and agency Zeno Group highlighted the voices of not only AZ’s leadership but leaders from the whole oncology world. This won the Thought Leadership Campaign (Health Care PR and Marketing) category in Ragan’s PR Daily Awards.
Follow these six rules to capture audiences with important stories from your organization’s leaders.
Their campaign wanted to destigmatize talks about how or where to get help or supplies. This led to a win in the Social Media Campaign (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.
Millennium Health distributed results to carefully targeted media and earned national coverage. This won the PR or Media Relations Campaign (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.
Its audio-only “Year of the Nurse” campaign has won first place in the Content Marketing and Brand Journalism (Health Care PR and Marketing) category or Ragan’s PR Daily Awards.
Livongo’s blog has received coverage in major media outlets and landed the top prize in the Blog (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.
Many PR leaders are helping local governments craft and promote messages that can reach skeptical audiences as vaccination rates stagnate.
As vaccines are proven safe and become available for younger family members, organizations should already be planning how to address parents potential fear and skepticism.
The frozen meat brand recently made waves with its attack on celebrated astrophysicist Neil DeGrasse Tyson, showing that brands can get plenty of love for popping off.
PR pros reflect on the big moments of the crisis and what takeaways can be used to inform strategy in the months ahead.
Respondents to a recent Ragan survey shared their evaluation of their crisis response, how they’re preparing for 2021 and what has employees worried.
