Sue Spaight
Why and how to infuse more empathy in your health care marketing
Caring for your fellow human beings is also what happens when you put the consumer first.
Health Care
Ragan Insider Ted Kitterman
How one podcast anchors a community-building campaign for nurses
The Robert Wood Johnson Foundation created an engagement program to help address the everyday lives of nurses and help tell their stories. At its heart is a podcast featuring real stories from the front lines.
Tori Simmons
How to pitch health writers during a pandemic
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work.
Sarah Ware
How influencers helped save lives during COVID-19
A campaign in Texas offers lessons in how public health authorities can work with social media celebrities to encourage safety and wellness during the ongoing pandemic.
Beki Winchel
Universal Health Services scrambles after alleged ransomware attack, Japan Airlines removes gendered language and JPMorgan Chase’s WFH update
Also: Brand managers gear up for #NationalCoffee Day, PR budgets are down and content marketing gets organizations’ focus, WebMD stokes ire with chai latte recipe, and more.
Robby Brumberg
How health care organizations can streamline, refresh and maximize communication
A new report provides practical answers to common industry challenges—and offers lessons from applicable case studies.
William Comcowich
11 keys for health care PR success amid COVID-19
Be sensitive, learn the rules and lingo, and focus on patients.
Beki Winchel
Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll
Also: Course Hero’s contest embraces the future, how video content and D&I efforts can affect your bottom line, Miller Lite adjusts to ‘International Beer Day,’ and more.
Eric Yaverbaum
3 ways the WHO can fix its PR crisis
The organization has turned to Hill+Knowlton Strategies to deliver life-saving messages around the world, but what’s the role of PR at this late stage?
Ragan Insider Ted Kitterman
Improving employee wellness with an annual challenge
Community Health Charities took its annual health challenge online in hopes of creating community and driving wellness for workers during the pandemic.
Ragan Insider Roula Amire
Video series about race relations put words into action at Encompass Health
Candid conversations about diversity and inclusion go beyond a statement of support for racial equality in the wake of George Floyd’s death.
Jessica Levco
4 COVID-19 marketing strategies for hospitals
How are health institutions reaching out during this pandemic? Here’s what is working and what trends should be observed.
Robby Brumberg
Using this time to create healthier working habits
This extended period of disruption is the perfect time to audit, edit and augment how we approach work. Try these small changes to heighten awareness and maximize productivity.
Kate Lanz
How to build a brain-friendly work environment after COVID-19
Follow this expert advice to maintain and sharpen your mind and well-being for our new frontiers ahead.
Ted Kitterman
How brand managers can lean into ‘wellness’ during COVID-19
The pandemic has many organizations looking to craft messaging about health and safety, but what messages are appropriate and relevant for audiences? Here’s some expert guidance.
