Ted Kitterman
How comms pros are assisting government vaccination messaging
Many PR leaders are helping local governments craft and promote messages that can reach skeptical audiences as vaccination rates stagnate.
Health Care
Kristen Voorhees
Why COVID-19 communications plans must prepare messages for kids and families
As vaccines are proven safe and become available for younger family members, organizations should already be planning how to address parents potential fear and skepticism.
Ragan Insider Ted Kitterman
Steak-umm goes knives out with its combative Twitter strategy
The frozen meat brand recently made waves with its attack on celebrated astrophysicist Neil DeGrasse Tyson, showing that brands can get plenty of love for popping off.
Nicole Cottrill & Rebecca Warren
3 essential lessons from health communicators to keep you going after COVID-19
PR pros reflect on the big moments of the crisis and what takeaways can be used to inform strategy in the months ahead.
Ted Kitterman
Report: 72% of communicators had a crisis plan before COVID—but was it enough?
Respondents to a recent Ragan survey shared their evaluation of their crisis response, how they’re preparing for 2021 and what has employees worried.
Lucas Miller
4 tips for service businesses experimenting with virtual products
Find a natural extension of your current offering and make sure to invest in online marketing and adjust your website.
Ted Kitterman
How to deliver meaningful, safe messages about mental health
A health care comms expert shares lessons learned from a campaign to support mental health during the pandemic.
Sue Spaight
Why and how to infuse more empathy in your health care marketing
Caring for your fellow human beings is also what happens when you put the consumer first.
Ragan Insider Ted Kitterman
How one podcast anchors a community-building campaign for nurses
The Robert Wood Johnson Foundation created an engagement program to help address the everyday lives of nurses and help tell their stories. At its heart is a podcast featuring real stories from the front lines.
Tori Simmons
How to pitch health writers during a pandemic
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work.
Sarah Ware
How influencers helped save lives during COVID-19
A campaign in Texas offers lessons in how public health authorities can work with social media celebrities to encourage safety and wellness during the ongoing pandemic.
Beki Winchel
Universal Health Services scrambles after alleged ransomware attack, Japan Airlines removes gendered language and JPMorgan Chase’s WFH update
Also: Brand managers gear up for #NationalCoffee Day, PR budgets are down and content marketing gets organizations’ focus, WebMD stokes ire with chai latte recipe, and more.
Robby Brumberg
How health care organizations can streamline, refresh and maximize communication
A new report provides practical answers to common industry challenges—and offers lessons from applicable case studies.
William Comcowich
11 keys for health care PR success amid COVID-19
Be sensitive, learn the rules and lingo, and focus on patients.
Beki Winchel
Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll
Also: Course Hero’s contest embraces the future, how video content and D&I efforts can affect your bottom line, Miller Lite adjusts to ‘International Beer Day,’ and more.
