As vaccines are proven safe and become available for younger family members, organizations should already be planning how to address parents potential fear and skepticism.
The frozen meat brand recently made waves with its attack on celebrated astrophysicist Neil DeGrasse Tyson, showing that brands can get plenty of love for popping off.
PR pros reflect on the big moments of the crisis and what takeaways can be used to inform strategy in the months ahead.
Respondents to a recent Ragan survey shared their evaluation of their crisis response, how they’re preparing for 2021 and what has employees worried.
Find a natural extension of your current offering and make sure to invest in online marketing and adjust your website.
A health care comms expert shares lessons learned from a campaign to support mental health during the pandemic.
Caring for your fellow human beings is also what happens when you put the consumer first.
The Robert Wood Johnson Foundation created an engagement program to help address the everyday lives of nurses and help tell their stories. At its heart is a podcast featuring real stories from the front lines.
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work.
A campaign in Texas offers lessons in how public health authorities can work with social media celebrities to encourage safety and wellness during the ongoing pandemic.
Also: Brand managers gear up for #NationalCoffee Day, PR budgets are down and content marketing gets organizations’ focus, WebMD stokes ire with chai latte recipe, and more.
A new report provides practical answers to common industry challenges—and offers lessons from applicable case studies.
Be sensitive, learn the rules and lingo, and focus on patients.
Also: Course Hero’s contest embraces the future, how video content and D&I efforts can affect your bottom line, Miller Lite adjusts to ‘International Beer Day,’ and more.
The organization has turned to Hill+Knowlton Strategies to deliver life-saving messages around the world, but what’s the role of PR at this late stage?
