McDonald’s aims for PR boost by taking ‘lovin” as payment

The fast-food brand announced its giveaway stunt in a commercial during Sunday’s Super Bowl.

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Ragan Insider Content

If you’ve eaten at any newfangled fast-casual dining restaurant in the past year or so, it’s easy to see why McDonald’s is struggling. Its food’s reputation is bad enough that the company launched a campaign to essentially convince the public that it is, in fact, food.

With sales declining and its CEO ousted, the iconic fast food brand is going in a different direction. Did you catch its Super Bowl commercial on Sunday?

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