McDonald’s gets the boot from famous Florence tourist location

The fast-food chain is taking Italy to court after one famous city banned its opening in a significant historic location. Here are comments from both sides.

Ragan Insider Premium Content
Ragan Insider Content

McDonald’s filed an €18 million lawsuit in an Italian court, which claims discrimination.

In the lawsuit, McDonald’s says it planned to “operate respectfully towards the local policies, even accepting to introduce typical local products in our offer, as requested from the local commerce regulation.”

Florence mayor Dario Nardella was the key decider in denying McDonald’s licensing application.

RELATED: The 2017 Social Media Conference for PR, Marketing and Corporate Communicators at Disney World.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.