McDonald’s hires first social media chief

Meet Rick Wion, McDonald’s first director of social media. Wion comes to the fast food giant from Golin Harris’s Chicago office, where he handled McDonald’s social media efforts since 2006, reports Advertising Age . He told Advertising Age that his responsibilities at McDonald’s are three-fold: “using social media to build the business, manage customer problems, and beef up outreach to target groups such as mommy bloggers.” One of the first projects Wion will tackle is…