McDonald’s is stepping up its efforts to compete with fast-casual eateries such as Shake Shack and Five Guys.
How? By including fresh beef in more of its menu items and restaurants.
The fast-food company started the trend in the Dallas area in May. More than 50 locations now serve fresh beef there. McDonald’s recently announced that 75 of its restaurants in the Tulsa, Oklahoma area would also start serving it.
McDonald’s frequently tests new menu items and to be competitive, it has upgraded some of its ingredients. In an effort to provide healthier options, it has stopped using high fructose corn syrup in its buns and uses butter in lieu of margarine.