How McDonald’s measures PR success
Finding the secret sauce to measurement.
Attendees at PR Daily’s Media Relations and Measurement Conference in New York City got a rare look behind the curtain at how McDonald’s measures its PR success.
Their secret sauce, if you will.
Jesse Lewin, senior director of communications for the burger giant, shared real-world examples of how his team helps tie PR goals to business goals, and to measure what successes are directly attributable to public relations.
Ultimately, Lewin says, good measurement is about helping pros be honest about what’s successful (and what’s not) and what matters (and what doesn’t).
Why do we measure?
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