Media Relations Media relations manager for Nike Not sure whether to apply or not? Oh, come on—just do it. By Alan PearcySept. 27, 2012 SHARE Ragan Insider Premium Content However, now I’m thinking athletes are just increasing their chances of starting a billion-dollar business. A handshake was all it took for Nike, a company that since 1972 has continued building successful relationships with its brand. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.