Medical school’s cat meme promotion is fundraising gold

Eastern Virginia Medical School used the hashtags #Felinethropy and #GiveRightMeow to great success.

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How did the school’s team pull it off? For 24 hours, cats took over its social media accounts, posting a total of 21 times, roughly one each hour. Many of the posts used the puntastic hashtags #Felinethropy and #GiveRightMeow. Some of those posts included videos made on a shoestring budget with items purchased at the dollar store and staff members’ own pets.

The team paid to boost two Facebook posts at a cost of $15, and used two music tracks, which combined cost $25. The whole thing cost about $50 to put together. It led to 21 gifts—compared to four the year before—totaling about $2,000.

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