Meet the marijuana enthusiast that Netflix made famous

Jason Castillo has more Twitter followers than you, but can he profit from a company’s lack of foresight?

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Today, his Twitter handle, @Qwikster, has nearly 10,000 followers—and it’s all thanks to Netflix, which on Sunday night announced that it was dividing its company in two. Netflix will handle video streaming, while a new, wholly owned subsidiary named Qwikster will deliver DVDs by mail. (PR professionals debated this move on today.)

Here’s what we know about Castillo, based on his tweets:

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