Meredith Vieira drops an S-bomb on the ‘Today Show’ The “Today Show” host climbed inside a machine that simulates the dangers of texting while driving — and then dropped an S-bomb on the air. Happens to the best of us. By Ragan StaffJan. 25, 2011 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.