The benefits of micro and nano social media influencers

You might believe that the bigger, the better when it comes to influencer marketing, especially if you’re new to the concept. However, this isn’t the case. There has been a recent decline in celebrity endorsements and a shift towards working with nano and micro influencers instead. This change has led to an increase in engagement and greater ROI for many businesses

What are the advantages of nano and micro influencers? Is there still value in a mega influencer? Let’s take a look at each one.

Nano influencers: They usually range from 1,000 – 5,000 followers. They are often new and are growing an audience. These types of influencers work if you have a local business, or if your product is for a very specific audience.

If the nano influencer has the same audience as your product, your brand will be shown to the right people. These types of influencers don’t create posts that seem as retouched or “perfect” as other types of influencers, but they have credibility.

Furthermore, if you have a low budget campaign, these influencers have lower cost-per-post fees. In fact, you might just send your product and there will not need to be any monetary compensation. This is usually seen with Tik Tok influencers that are starting with their profile.