Miss America waves goodbye to swimsuits and evening gowns

‘We are no longer a pageant,’ says the chair of the competition’s board. The organization is rebranding itself to appeal to more women by focusing on leadership and talent.

Ragan Insider Premium Content
Ragan Insider Content

Miss America has a new look: inclusivity.

On Tuesday, the organization announced that it would no longer feature a swimsuit competition:

We’re changing out of our swimsuits and into a whole new era #byebyebikini #MissAmerica2019 pic.twitter.com/pgyHotpoYz

— Miss America Org (@MissAmericaOrg) June 5, 2018

Instead, Miss America contestants will vie for the title with attributes other than their looks.

Gretchen Carlson, former Miss America 1989 and the organization’s chair of the board of trustees, announced the new look on “Good Morning America”:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.