M&M’s turn to millennials to celebrate 75th birthday

The product line is branching out with more natural flavors, and brand managers are turning to its fans to decide on the next new taste.

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The company is taking a page from Lay’s by letting fans pick a new flavor from options that include chili nut, coffee nut and honey nut. Brand managers also plan to address shifting consumer tastes by including more natural colors.

“That’s the beauty of this brand,” Tracey Massey, president of Mars North America, told USA Today. “You can really innovate all over the place.”

M&M’s marketing team also released a new commercial that celebrates its history, featuring a remix of the iconic “Candyman” song from Zedd and Aloe Blacc:

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