Mommy bloggers: We deserve our free stuff!

Much is being made about companies giving items to mommy bloggers, who then endorse those products without full disclosure—even the Federal Trade Commission is on the case. One mommy blogger, Lauren Barack, writes on Advertising Age that mommy bloggers deserve their free stuff, their swag. “Because let’s be honest,” Barack wrote, “the swag economy has driven editorial departments of women, parenting and lifestyle magazines for years. Those goods are pitched, sent and packaged with…

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.