Moms’ tech habits—and what they mean for brands

Moms are turning to blogs to enhance their parenting skills, according to the third annual BlogHer eMoms study. The author dives deep into the study and its implications.

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According to BlogHer‘s third annual eMoms study, moms turn to social media to enhance their parenting skills and are most likely to build confidence through blogs.

As for blogs, they rock. In fact, 81 percent of the BlogHer survey respondents reported that blogs are the No. 1 resource that helps them build confidence about their parenting skills. Facebook and Twitter also factor in, but are less impactful, ranking at 60 percent and 41 percent, respectively.

Survey results also revealed that “information gleaned from blogs helps moms make decisions for their families.” Surprised? We’re not. After all, blogs continue to be a powerful source of information—even more so than short-form platforms like Facebook, Twitter and Google+.

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