More brands celebrate Pride Month

Several large companies showed support for the LGBT community with various ads, campaigns and social media actions. A few were criticized for their efforts.

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Google’s features transgender community in with “Google My Business” video

This video tells the true story of Jacob, a transgender man. The Google branding is light and relevant. It includes details about how City Gym is using Google to help connect it to Kansas City’s transgender community.

Seattle Sounders celebrate Pride Month during match


The Seattle Sounders soccer team announced that it plans to celebrate Pride Month during an upcoming match with the San Jose Earthquakes. Team owner Adrian Hanauer said the following in a press release:

We are excited to celebrate Seattle’s LGBTQ community at CenturyLink Field this coming weekend. Saturday’s match and its surrounding events will be a fun and meaningful occasion for all to enjoy. Having Jason Collins on-hand is an added bonus, and the Sounders FC community is honored to welcome him to the Emerald City.

American Airlines doesn’t back down from using rainbow avatar


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