Morgan Stanley’s teenage intern writes ‘thought-provoking’ memo on social media habits of teens
Guess what has PR pros at Morgan Stanley buzzing? A memo, titled “How teenagers consume media,” written by Matthew Robson, a teenage intern at Morgan Stanley in London. “In general,” Andrew Ross Sorkin wrote for The New York Times , “Mr. Robson said that teenagers were eager to try new media technologies and deftly switch among them, but they were deeply opposed to opening their wallets to pay for services.” Teens weren’t drawn to Twitter, Robson said, becau…
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