Most companies say ‘reputational risk’ is their top concern

Good news for communicators. A story in this morning’s  Wall Street Journal cites a recent study indicating 80 percent of companies believe “reputational risk” is their chief concern. Problem is only 43 percent believe they have a plan to tackle this problem. “The problem is clear: It is easy to identify and measure the impact of the damage wrought to a reputation after a crisis,” writes Elizabeth Lux for The Wall Street Journal . “But it is far more difficult to …

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