Most mom bloggers want to work with PR professionals: study

These influential bloggers offer advice for working with them. Pay close attention.

Ragan Insider Premium Content
Ragan Insider Content

Traditional PR and Digital intersect at a road we refer to as Blogger Ave.

Blogger relations prove to be valuable for PR companies and their clients, creating real-life product advocates that consumers trust in their endorsements. Among the hundreds of various blogger niches, one of the most popular remains the almighty “mom blog.”

Introducing a brand campaign to these influential bloggers requires research, respect, communications, and in some cases, cash.

The Abbi Agency compiled a list of questions commonly asked to perfect media communications and sent them via SurveyMonkey to 100 participants with optional anonymity. The responses helped us determine best practices when coordinating efforts with mom bloggers and how to best go about creating mutually beneficial relationships.

Do they even like PR people?

Overall, the response was positive: 93 percent are willing to work with PR people, and they all accept samples. Before you outline send-outs and pitches, please note that 79 percent of the respondents want you to pony up the cash in exchange for a post. That doesn’t mean they disregard honesty and integrity; many provided explanations that we expanded upon in the report .

Product, product, product

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.