Most terrifying PR stunt. Ever.

A man with bandages on his hands walks into a bar’s patio. He pulls out a gun and starts pointing it at people — and they all applaud at what a wonderful PR stunt it was. Or not. Actually, the people at the bar in New Zealand where this actually happened dived under their tables in terror, because they didn’t know the man was an actor and he was performing a publicity stunt for a video game. “We do apologize, we shouldn’t have had guns down there,” said Duane Mutu, mark…

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.