Mozilla to marketers: Respect your audience

The makers of the Firefox Web browser is prodding advertisers and marketers to think about users more than data.

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The maker of the Firefox web browser would like advertisers, and by extension, marketers, to know that they need to step up their game.

According to AdAge, Mozilla Vice President of Content Services Darren Herman said in a recent public conversation, “You see all these things about optimization and data and about real time and all the chatter about brands wanting to own their users and the technology that has helped the process — but nowhere in these halls, or very little, have we heard anything about putting the user first.”

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