The PR industry can be nonstop, so it’s a foreign concept to stop and smell the roses. You’re constantly thinking five steps ahead, and considering what you can do for your clients and how your firm can grow.
Recently, I spent some time recalling the early days of my PR firm and some of the challenges. From working 60-plus-hour weeks in a frigid basement to conducting a radio media tour from the ER, the first year was interesting, to say the least.
Seven years of business later, I recognized that it was many of the choices I made in that first year that fueled the company’s future success.
If you’re thinking about making the leap and starting your own agency, or you already have, here’s a primer on what to expect.
When an email must get through
The first year in business can make or break you, and you’ll need to overcome a number of obstacles. One occurred on a Friday afternoon, a beautiful spring day.
The Internet went out.
Normally, such a short-term outage wouldn’t be a big deal, but it coincided with an important email to a client that had to be sent that afternoon. This was before my BlackBerry had been surgically attached, even before I had a laptop, so wi-fi was not an option.