Naomi Campbell called out for posting ‘sponsored’ text

The celebrity shared an Instagram post posing with a new pair of Adidas sneakers, but pasted the entire text of an email with the PR pro involved. Use this as a cautionary tale. 

Ragan Insider Premium Content
Ragan Insider Content

Only, rather than just posting a quick and easy Instagram photo featuring Adidas’ 350 SPZL shoes, she added an unintended extra.

Campbell edited the post after users called her out, but issued no responses to social media fans:

Thanks to my friend @gary.aspden and all at adidas – loving these adidas 350 SPZL from the adidas Spezial range. 😘😘💜👊🏾 #thesearemine

A photo posted by Naomi Campbell (@iamnaomicampbell) on

The original version read:

Naomi,

So nice to see you in good spirits!!! Could you put something like:

Thanks to my friend @gary.aspden and all at adidas – loving these adidas 350 SPZL from the adidas Spezial range. 😘 😘💜✊ @adidasoriginals

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.