The right way to pitch a national day or month

While there will probably always be writers, bloggers and influencers looking for a unique, timely hook around these moments in time, we’re also seeing more members of the media express distaste for these types of pitches. CyberScoop’s Tonya Riley recently clarified that she won’t be covering any awareness month stories: “Will be easing back into work tomorrow, but my doctor says I have to send all Cybersecurity Awareness Month pitches straight to trash ☹️…sorry I don’t make the rules!” And Fast Company’s Lydia Dishman explicitly asked PR pros to avoid pitching stories related to International Women’s Day or Women’s History Month, declaring, “Fast Company delivers ongoing coverage of female leaders year-round.”