While a good portion of that activity takes place on Facebook walls, it is important to consider which applications, or apps, are most appropriate for your page.
Whoa! Wait a minute. What are Facebook apps?
Apps are mini-programs developed specifically for Facebook pages that enhance the user experience, ranging from polls to competitions. In other words, Facebook apps (when used appropriately) help make coming back to your page a more attractive proposition.
The apps you use depend entirely on the purpose of your page, but here are some of the best places online to get an idea of what is available and what might be right for you.
Facebook pages: Locating the best applications
Appbistro. This is one of the more manageable Facebook app directories out there, and it categorizes available apps by sector. It also tries its hand at some automated advice, matching the pages you administer to the tools available on the site.