Need coverage? Hire your own reporter

News organizations can’t afford to send a reporter to cover your company or event? Hire your own. That’s what the hockey team the Los Angeles Kings did. The team “last week hired Rich Hammond, who had covered the Kings for The Los Angeles Daily News , to write about the team for its Web site, kings.nhl.com ,” Richard Perez-Pena wrote for The New York Times . “Michael Altieri, a Kings spokesman, said the team had given Mr. Hammond a multiyear commitment and complete autonomy …