Netflix abandons Qwikster, Internet reacts

Wall Street likes it; PR and marketing professionals appear baffled; customers are calling for the CEO’s head; and the owner of the Qwikster Twitter account remains mum.

Ragan Insider Premium Content
Ragan Insider Content

In a short blog post on Monday morning, Netflix CEO Reed Hastings said:

“It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

“This means no change: one website, one account, one password … in other words, no Qwikster.”

Customers slammed Hastings and Netflix after Qwikster was unveiled. The plan was to have two brands—one that handled streaming titles only (Netflix), and another that dealt only with DVDs by mail (Qwikster)—with two separate websites. Many wondered why the company would create two websites that don’t integrate, essentially making the user experience more difficult.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.