In a short blog post on Monday morning, Netflix CEO Reed Hastings said:
“It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
“This means no change: one website, one account, one password … in other words, no Qwikster.”
Customers slammed Hastings and Netflix after Qwikster was unveiled. The plan was to have two brands—one that handled streaming titles only (Netflix), and another that dealt only with DVDs by mail (Qwikster)—with two separate websites. Many wondered why the company would create two websites that don’t integrate, essentially making the user experience more difficult.