You can’t always summon the Demogorgon.
Still, PR pros can learn a thing or two from Netflix’s lawyers.
Attorneys for the streaming service provided a lesson in authentic communications through an unlikely vessel—a cease-and-desist letter to Emporium Arcade Bar, which had launched an unauthorized “Stranger Things”-themed pop-up bar.
The note abandoned legal jargon for the voice of the ’80s tweens from the popular show:
My walkie talkie is busted so I had to write this note instead. I heard you launched a Stranger Things pop-up bar at your Logan Square location. Look, I don’t want you to think I’m a total wastoid, and I love how much you love the show. (Just wait until you see Season 2!) But unless I’m living in the upside-down, I don’t think we did a deal for this pop-up.
The note stayed in the voice of the show’s characters and made just two requests:
We ask that you please (1) not extend the pop-up beyond its 6 week run ending in September, and (2) reach out to us for permission if you plan to do something like this again.
Netflix’s attorneys concluded with a mild threat: