Netflix faces backlash after testing in-program ads

Some people have threatened to cancel their subscriptions, and the growing backlash forced the streaming service to respond. However, it’s not stopping its promotions anytime soon.

Ragan Insider Premium Content
Ragan Insider Content

Netflix is facing backlash after interrupting users’ content binges.

After several users recently complained online that ads appeared between episodes of the shows they were watching, the streaming service confirmed that it was testing ads to a select group of users.

Ars Technica reported:

In a statement given to Ars Technica, Netflix described the change as follows: “We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster.” The reasoning, Netflix’s statement says, comes from its last controversial decision: to add auto-playing videos, complete with unmuteable audio, while browsing through Netflix content.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.