New drug laws stoke potential PR headaches for states

Or are they a public relations boon? Depends on whom you ask.

Ragan Insider Premium Content
Ragan Insider Content

Now the state, along with Washington, which approved a similar measure, must cope with whether the pot vote is a public relations win or loss. As the spokesperson of Colorado’s ski industry said, we may have to wait for the smoke to clear before we can determine the imact.

The two states have already taking some hits from the late-night talk show hosts.

After the vote, “Tonight Show” host Jay Leno’s opening stand-up featured an actor playing a clearly stoned local news reporter eating a cookie during his live shot.

“The Daily Show” host Jon Stewart mentioned that Colorado and Washington state voters had legalized cannabis. He called their reaction “bat (guano) crazy.””

Jimmy Fallon said: “You can tell Colorado is weed-friendly because they just renamed that one team the Denver McNuggets.”

Colorado Gov. John Hickenlooper, who opposed the measure, pulled off the best sound bite when he said after the vote: “Federal law still says marijuana is an illegal drug, so don’t break out the Cheetos or goldfish too quickly.”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.