New Google Analytics tool helps determine ROI

Watch this video from Google and maybe you won’t answer questions about ROI with stunned silence anymore.

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Ragan Insider Content

The task is especially difficult because tracing the anatomy of sale is tricky. Consumers may see a billboard, read an editorial piece, open a link on Twitter and, ultimately, decide to make a purchase. But what influences them to do so?

A new tool from Google may help clear up this fogginess.

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