New Google News Lab could help content marketers

Among the features of the new online tool is access to reams of data to back up stories.

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Google has introduced its News Lab, and while it’s targeted to help journalists, content marketers will likely also find it useful.

The News Lab, which can be found at, offers tools for content creators—mainly journalists and media entrepreneurs, according to the video below—to tap into “the democratization of media.”

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