New research sets business development gauge for PR independents

Public relations pros flying solo or working in small agencies face major obstacles with regard to clout and credibility. These new benchmarks can provide guidelines for business development.

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Just when we started to get a handle on how to respond to fake news attacks, we began to see our profession vilified in media reports as spin doctors responsible for the creation and dissemination of “alternative facts.”

Against this background, I’ve heard rumblings from colleagues that they were keeping things lean this year, due to concern over client budget-tightening and economic uncertainty.

Although I understand this trepidation—the Great Recession is still fresh in my mind—I also realize most of our PR colleagues don’t have data that can give them a true picture of where they stand relative to their peers.

That’s why the Spin Sucks community conducted its first Independent PR Professionals Survey. Our intention is to revisit this survey annually to give independent PR pros the benchmarks and insights they need to expand their businesses

Here are a few highlights:

Independent PR firms keeping staffing lean

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