New research shows how to spark engagement on Facebook

HubSpot’s Dan Zarrella analyzed 1.3 million posts on some of the top 10,000 Facebook pages. His results are useful to all social media managers.

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There’s always heavy debate over the best ways to attract more “likes,” comments, and shares on Facebook, but HubSpot’s Dan Zarella has compiled findings based on 1.3 million posts on some of the “top 10,000 pages.”

His data jibes with much of what I’m seeing with my colleagues.

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